Beyoncé is back with another world-stopping surprise album — and this time she brought her husband, Jay-Z, along for the ride.
With no advanced warning or promotion beyond their ability to grab international headlines with every move, popular culture’s first couple — billed here as The Carters — released its long-rumored and teased collaborative album on Saturday evening following a concert in London. In what has become something of a familiar ritual, the sudden release immediately sent fans and the industry into a tizzy.
“Everything Is Love,” the nine-track joint release, appeared initially only on the streaming service Tidal — owned in part by Jay-Z and Beyoncé — at around 5:30 p.m. on Saturday, more than 24 hours after most of this week’s new music, once again separating two of pop’s power players from the pack. (Spotify declined to comment and Apple Music did not immediately respond to requests for comment about its plans for the album.)
Beyoncé first posted news about the record to Instagram and Twitter. As the couple’s show at London Stadium concluded Saturday night, a large sign announced: “ALBUM OUT NOW.” A representative for Jay-Z said “Everything Is Love” was being released by the artists’ labels, Parkwood and Roc Nation, in tandem.
The album also came with a video (the song title is unprintable), directed by Ricky Saiz, shot on location at the Louvre in Paris last month, representatives for the couple said.
Beyoncé pioneered this brand of musical ambush on the widest of scales with her 2013 self-titled album, which included videos for each track. The singer upped the ante in April 2016 with the semi-surprise release of “Lemonade,” debuting the music via a big-budget, hourlong film that premiered on HBO.